Terms & Conditions

1. Acceptance of Terms

By accessing or browsing googleadsexperts.in (the "Website"), submitting an inquiry or audit request, or engaging Pradeep Kumar Gupta ("Consultant", "I", "me", or "my") for freelance advertising consulting, auditing, or campaign management services, you ("Client", "you") agree to be bound by these Terms & Conditions.

If you are entering into this agreement on behalf of a company, business, or other legal entity, you represent that you possess the authority to bind such entity to these Terms.

2. Scope of Consulting Services

Consultant offers specialized, independent digital advertising services which include, but are not limited to:

• PPC Account Audits: Comprehensive analysis of search terms, negative keywords, bidding strategies, conversion tracking accuracy, quality scores, and budget distribution.
• Campaign Setup & Restructuring: Creation and architecture of Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), Amazon Ads, Flipkart Ads, and Walmart Ads.
• Conversion Tracking Architecture: Implementation and auditing of Google Tag Manager (GTM), Google Analytics 4 (GA4), Server-Side tracking, Enhanced Conversions, and Consent Mode v2.
• Ongoing Campaign Management: Data-driven monthly bid management, search query pruning, A/B ad testing, audience refinement, and performance reporting.

3. 100% Client Account Ownership & Access

Client retains full 100% legal ownership of all advertising accounts, billing profiles, creative assets, customer lists, and campaign history at all times.

• Account access is granted exclusively through official manager account delegation (such as Google Ads MCC link or Meta Business Manager partner sharing).
• Client should never share personal account passwords or master credentials.
• Client may revoke Consultant's manager access at any time at their own discretion.

4. Platform Media Spend vs. Professional Consulting Fees

A fundamental separation exists between advertising media spend and professional consulting fees:

• Direct Media Spend: All advertising costs, clicks, impressions, and media fees are billed directly by Google LLC, Meta Platforms, Inc., Amazon, or other ad networks to the Client's own credit card or payment profile on file. Consultant never marks up media spend, collects ad budget funds, or acts as a financial escrow for ad platforms.
• Professional Service Fees: Fees paid to Pradeep Kumar Gupta represent remuneration strictly for professional time, specialized expertise, strategic audits, custom configuration, and ongoing campaign optimization.

5. Professional Fees & Strict Non-Refundable Payment Policy

All agreed professional consulting retainers, audit fees, and project setup charges are invoiced and payable in advance prior to commencement of work:

Rationale: Digital marketing consultancy requires immediate allocation of professional time, proprietary strategic frameworks, in-depth account diagnostics, and intellectual labor that cannot be reclaimed once delivered. By issuing payment, Client explicitly acknowledges and agrees that fees are non-refundable under all circumstances.

6. Advertising Platform Compliance & Client Responsibilities

Client is solely responsible for ensuring that their business, products, landing pages, and commercial practices comply with applicable advertising policies (such as Google Ads Policies and Meta Advertising Standards):

• Client must ensure landing pages remain online, load rapidly, provide accurate pricing, and contain required disclosures (contact info, privacy policy, terms).
• Consultant will not create or manage campaigns for prohibited or deceitful products, malware, counterfeit goods, or predatory practices.
• Consultant is not liable for account suspensions, policy warnings, or advertising disapprovals enacted by Google, Meta, or third-party platforms resulting from Client website content, billing issues, or automated platform enforcement.

7. Performance & Market Volatility Disclaimer

While Consultant employs proven, data-backed optimization frameworks honed over 11+ years across 89+ business niches, PPC auctions operate in dynamic, real-time competitive environments:

• Consultant does not and cannot guarantee specific ROAS (Return on Ad Spend), conversion volumes, cost-per-click rates, or financial revenues.
• Campaign outcomes depend upon factors outside Consultant's direct control, including product-market fit, competitor pricing, seasonality, landing page conversion rates, brand reputation, and platform algorithm updates.

8. Confidentiality and Intellectual Property

Both parties agree to protect and maintain the strict confidentiality of all proprietary business data, financial records, search term reports, and conversion data shared during the engagement.

Client retains ownership of all data generated in their ad accounts. Consultant retains ownership of proprietary audit templates, internal scripting, and strategic frameworks developed independently.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Consultant shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, goodwill, or advertising budget spend incurred due to platform downtime, algorithm adjustments, or third-party ad network actions. Consultant's total liability under any claim shall not exceed the amount paid by Client for consulting fees during the single month immediately preceding the event giving rise to liability.

10. Termination of Services

Either party may terminate a monthly management retainer by providing at least 15 days written notice via email prior to the start of the next billing cycle. No pro-rated refunds are issued for the current active billing cycle.

11. Governing Law & Dispute Resolution

These Terms & Conditions shall be governed by and construed in accordance with the substantive laws of India. Any legal action, dispute, or proceeding arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the competent courts in New Delhi, India.

12. Contact Information

For inquiries or formal communications regarding these Terms & Conditions:

Pradeep Kumar Gupta
Independent Google Ads & Performance Marketing Consultant
Email: ppcpradeepdel@gmail.com
Phone / WhatsApp: +91 8178900903
Website: https://googleadsexperts.in
Location: New Delhi, India